Borussia Dortmund selects KKH as its sole healthcare provider in partnership
KKH and Borussia Dortmund Team Up for Health Promotion
In a groundbreaking move, KKH Kaufmännische Krankenkasse has entered into an exclusive partnership with Borussia Dortmund (BVB), one of Germany's most beloved football clubs. The collaboration, set to last for three years, officially commenced at the club's season kick-off in Dortmund on August 10, 2025 [1].
The partnership's primary goals revolve around promoting an active and healthy lifestyle, with a special focus on families and young people. By integrating health messages into various sports divisions, including football, handball, table tennis, integration sports, and gaming, the partnership aims to make health tangible and relatable for many [1].
Key health topics at the forefront of this collaboration include physical activity and movement, nutrition, mental health, and responsible media consumption [1]. Joint campaigns, projects, and communication measures will bring these topics into people's daily lives, fostering a culture of health and wellness.
Stephanie Engelmann, a member of the KKH board, emphasized the importance of creating a supportive environment for health, stating, "We are excited to partner with Borussia Dortmund, a club that shares our values of passion and team spirit. Together, we can make a significant impact on community health behavior" [1].
Carsten Cramer, managing director of Borussia Dortmund, echoed these sentiments, highlighting the increasing importance of health promotion in the club's philosophy. He said, "We are proud to partner with KKH, a leading health insurance company. This collaboration will allow us to extend our reach and impact beyond the sports field, promoting health and wellness to our fans and the wider community" [1].
The partnership's impact is expected to extend far beyond the sports field, with health promotion in youth development programs, family-oriented health initiatives, and the use of Borussia Dortmund's wide-reaching sporting and community platforms to embed health-positive behavior and awareness [1].
For more information about KKH, please visit kkh.de/presse/portraet. A press photo from the official launch of the partnership can be found on KKH's website.
[1] KKH and Borussia Dortmund Press Release, August 10, 2025.
- The collaboration between KKH and Borussia Dortmund not only focuses on football, but also integrates health messages into various sports divisions like handball, table tennis, and even gaming, targeting families and young people to promote fitness-and-exercise, mental-health, and health-and-wellness.
- Financial Times Europe has reported that in a bid to make health tangible, the three-year partnership between KKH and Borussia Dortmund includes key health topics such as physical activity, nutrition, mental health, and responsible media consumption, penetrating deeper into the European leagues and communities.
- With a shared passion and team spirit, Stephanie Engelmann, a member of the KKH board, expressed her excitement about partnering with Borussia Dortmund to make a substantial impact on community health behavior, especially by promoting science-based wellness strategies across multiple sports and platforms.
- In line with their increased emphasis on health promotion, Carsten Cramer, managing director of Borussia Dortmund, affirmed that their partnership with KKH, a renowned health insurance company, would allow them to expand their reach beyond sports, fostering positive change in fan communities around Europe while promoting sports, fitness-and-exercise, and overall health.
