Business Leader Inge Theron Discusses Longevity, Facial Massage Benefits, and Lessons Learned as a Spa Connoisseur from FACEGYM
In the world of beauty and wellness, FACEGYM stands out as a pioneer in facial massage as a method for facial rejuvenation. Founded by Inge Theron in 2015, this global studio network has been transforming faces and skincare routines ever since.
Theron, a former resident spa junkie for The Financial Times, encourages young women to adopt a proactive approach to skincare. Instead of paralyzing their skin with invasive treatments, she advocates training it with intention, consistency, and joy. This philosophy is at the heart of FACEGYM's signature moves, which were born at the intersection of massage and fitness, incorporating techniques from physiotherapy, facial reflexology, and manual lymphatic drainage.
The benefits of FACEGYM's facial massage technique are numerous. It boosts collagen production for firmer skin, naturally lifts and strengthens facial muscles, improves skin texture, and enhances circulation for healthier skin. Additionally, it helps to reduce tension in facial muscles such as the temporalis and jaw, promoting relaxation and reducing the appearance of deep wrinkles. Other reported benefits include the promotion of a youthful "glow," alleviation of muscle tightness caused by stress, and potential exfoliation benefits when combined with certain treatments like face shaving.
FACEGYM is not just about aesthetics; it's about health. Theron wishes for the wellness and beauty industries to focus more on outcomes, with a emphasis on transparency, cross-disciplinary collaboration, and less of the performative wellness aesthetic. Consumers, she believes, want spaces that genuinely help them feel well, not just look well.
In line with this vision, FACEGYM's design is energetic and accessible, creating a ritual, not a chore. High-vibe team members, bright lighting, and music are all part of the experience. FACEGYM's global quest for learning about face massage included training in Japan, Brazil, and Paris.
FACEGYM is evolving beyond just a face workout brand. It is transforming into a performance skincare ecosystem, expanding globally, and introducing new longevity-led protocols. Longevity, according to Theron, is about living better, longer, and is the convergence of biology, design, and ritual. It involves environments that regulate the nervous system, routines that enhance natural rhythms, and treatments that make the body more resilient over time.
Theron is a firm advocate for educating young women on fascia health, muscle integrity, and circulation instead of normalizing Botox and filler for women in their early twenties. Her approach to beauty has changed since stopping her column for The Financial Times, with a focus on what lasts and building from the inside out.
FACEGYM offers a full toolkit for clients to maintain results at home, including Active Rollers, Hydro-Bound Serum, and Collagen Infusion Balls. Theron advises young women to focus on circulation, hydration, mineral support, and fascia care in their twenties, rather than relying on injectables.
FACEGYM is a results-driven workout studio for the face, clinically proven to increase mitochondrial production in dermal fibroblasts, improve skin thickness and elasticity, and reduce facial puffiness and inflammation. Theron's disastrous thread lift experience has led her to rethink her approach to beauty, championing natural methods to strengthen facial muscles.
In a world where beauty trends often come and go, FACEGYM stands as a beacon of holistic, evidence-based skincare. With its focus on outcomes, transparency, and a genuine commitment to wellness, FACEGYM is revolutionizing the way we approach facial rejuvenation.
- Inge Theron, the founder of FACEGYM, encourages young women to take a proactive approach to skincare, advocating for training their skin instead of using invasive treatments.
- FACEGYM's signature moves, born at the intersection of massage and fitness, incorporate techniques from physiotherapy, facial reflexology, and manual lymphatic drainage.
- The benefits of FACEGYM's facial massage technique include boosting collagen production, naturally lifting and strengthening facial muscles, improving skin texture, enhancing circulation, and reducing tension in facial muscles.
- FACEGYM's design creates a ritual, not a chore, with energetic and accessible interiors, high-vibe team members, bright lighting, and music all part of the experience.
- FACEGYM is evolving beyond just a face workout brand, transforming into a performance skincare ecosystem that focuses on longevity, which for Theron, is about living better, longer, and involves environments that regulate the nervous system, routines that enhance natural rhythms, and treatments that make the body more resilient over time.
