Enhance anti-inflammatory activity and bolster oral hygiene by utilizing turmeric
In the world of oral care, a shift towards natural and traditional ingredients is becoming increasingly apparent. Consumers today are more mindful of what they put in their bodies, and this trend is reflected in their preferences for oral care products.
Modern science is shedding light on the role of inflammatory cytokines in oral health issues. These compounds, part of the immune system, are now a new consumer concern in oral health. A recent study suggests that they provide valuable information about oral, systemic oncological, or infectious diseases.
Enter turmeric, a spice that has been found to be effective in preventing issues with inflammatory cytokines. The local application of turmeric extract has a recognized antioxidant and anti-inflammatory activity, and has even been found to be more efficient than vitamin E as an anti-radical agent and as an inhibitor of lipid peroxidation.
Provital, a company at the forefront of natural substance development, has harnessed the power of turmeric with their creation, SymRelief™. This natural substance boasts anti-inflammatory and antioxidant properties, effects on sensitive or irritated skin, and also offers antimicrobial and antiseptic benefits.
But Provital didn't stop there. They have developed a water-soluble turmeric extract (TURMERIC EXTRACT) specifically for oral health products, based on the herbaceous perennial plant curcuma longa. This innovative extract provides science-backed anti-inflammatory and antioxidant properties, making it a valuable addition to oral care products.
The benefits of turmeric extend beyond just its anti-inflammatory properties. Studies have found it to be effective in inhibiting the activity of enzymes involved in inflammation, such as cyclooxygenase-2, lipoxygenase, and nitric oxide synthase. Furthermore, research has shown that curcumin, the active ingredient in turmeric, is highly toxic to a number of prejudicial microbes that affect oral health.
This focus on natural ingredients is part of a broader trend in the oral care market. Consumers are demanding transparent information about product claims, and are more interested in sustainable products and ethical brands and supply chains. Brands are tapping into vegan and plant-based lifestyles by obtaining vegan cosmetics certifications.
Informed consumers approach health as a series of small, attainable efforts focused on specific needs. This is evident in the oral care market, where consumers no longer demand just teeth-cleaning products; they require additional benefits such as addressing particular oral health issues.
To cater to this demand, toothpaste brands have created different products for morning and evening tooth brushing, each tailored to specific oral health needs. Oral health products are now specifically targeting age-related issues, such as gum deterioration or tooth decay.
As consumers become more aware of the importance of oral health and the role it plays in overall well-being, oral care routines are becoming increasingly detail-oriented, similar to skin care routines. This shift towards natural, effective, and personalized oral care products is set to continue, making oral health a key focus area for consumers and brands alike.
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