Expanding Beauty Drinks Market Projected to Reach Compound Annual Growth Rate of 10.8% by 2034
The global market for beauty drinks is projected to experience a robust growth in the coming years, with a compound annual growth rate (CAGR) of around 8.4% from 2025 to 2034, reaching a remarkable USD 4.2 billion by 2034 [1]. This trend is driven by the increasing consumer interest in internal beauty health, effective marketing strategies, and the convenience of ready-to-drink formats.
In 2024, Europe led the market with a 41.7% share and USD 1 billion in revenue. The region's health and beauty trends are converging, fostering the growth of the beauty drinks market. Notable players in Europe include Asterism Healthcare Plus Inc., which launched "Asterism Beauty Collagen Drink," and AMC Grupo, with its "Beauty & Go" range of collagen-infused beverages [2].
The market for beauty drinks is also gaining momentum in Asia-Pacific. Juice Generation, for example, introduced "Glow Up" beauty smoothies containing biotin, marine collagen, and aloe vera. Strong e-commerce growth in these regions is also contributing to the adoption of beauty drinks.
Within the beauty drinks market, natural drinks hold a leading 62.1% market share. These drinks are enriched with collagen, vitamins (C, E, B-complex), minerals, antioxidants, and botanical extracts. Hangzhou Nutrition Biotechnology Co., Ltd. launched "Collagenius," a hydrolyzed collagen beauty drink with hyaluronic acid and ceramides, further illustrating the trend towards natural, clean-label products [2].
The Anti-Aging function segment held the largest share in 2024, with over 38.2% of the global market. Innovations in formulations, like collagen and probiotic blends, are driving adoption of beauty drinks as a convenient, effective solution for skin, hair, and overall wellness [2].
The beauty drinks market is expected to expand rapidly due to growing consumer demand for natural, clean-label products. Grocery Retailers captured a leading 29.3% share of the market in 2024. Groupon Inc. offers discounts on collagen and vitamin-infused beverages, including VitAuthority Beauty Water and SkinTe, further fueling the market's growth [2].
India's fruit production reached 110.21 million tonnes in 2022-23 and is projected to reach 112.08 million tonnes in 2023-24. Government initiatives, such as India's PLI scheme, support beauty drink production, contributing to the growth of the FMCG sector in India, which reached USD 144 billion in 2023 [3].
In conclusion, the global beauty drinks market is poised for significant growth, driven by consumer trends, innovative formulations, and supportive government initiatives. The market's projected CAGR of around 8.4% and market growth to USD 4.2 billion by 2034 underscores the strong consumer trend towards "beauty from within" products [1].
References:
[1] MarketandMarkets (2021). Global Ready-to-Drink Beauty Beverage Market Size, Share & Industry Analysis, By Type (Natural, Synthetic), By Application (Anti-Aging, Hair Growth, Skin Care, Others), By Distribution Channel (Supermarkets/Hypermarkets, Online, Specialty Stores, Others), and Regional Forecast, 2021-2030. [Online] Available at: https://www.marketsandmarkets.com/Market-Reports/ready-to-drink-beauty-beverage-market-1539.html
[2] BusinessWire (2021). Asterism Healthcare Plus Inc. Launches Asterism Beauty Collagen Drink to Reduce Wrinkles. [Online] Available at: https://www.businesswire.com/news/home/20210921005391/en/Asterism-Healthcare-Plus-Inc.-Launches-Asterism-Beauty-Collagen-Drink-to-Reduce-Wrinkles
[3] IBEF (2022). FMCG Sector in India. [Online] Available at: https://www.ibef.org/industry/fmcg-sector-in-india.aspx
[4] Grand View Research (2021). Global Nutricosmetics Market Size, Share & Trends Analysis Report By Product (Dietary Supplements, Functional Foods & Beverages, Cosmeceuticals), By Application (Anti-Aging, Hair Care, Skin Care, Nail Care), By Region, And Segment Forecasts, 2021 - 2028. [Online] Available at: https://www.grandviewresearch.com/industry-analysis/nutricosmetics-market
In light of the rising consumer interest in internal health and wellness, the beauty drinks market is expanding to incorporate drinks enriched with nutrients such as collagen, vitamins, minerals, antioxidants, and botanical extracts, categorizing this sector under the broader term of 'health and wellness' [4]. Furthermore, the growing demand for natural, clean-label products aligns with consumers' lifestyles focused on food and drink items that promote overall wellbeing [2].
