Fleeing Venezuela, these agency founders reminisce about their journey to success
In the heart of Caracas, Venezuela, Roberto Fonfria and Simón De Franca founded El Autobús, a creative agency that would later make waves in the advertising industry. Both men had previously held prominent positions at DDB Caracas, where they honed their skills and rose to the top of their game.
Fonfria, who served as the creative vice president at DDB Caracas, and De Franca, the head of a creative group at the same agency, were instrumental in the success of DDB Caracas. However, an oppressive regime in Venezuela forced them to flee their home country and settle in Florida.
The timeline includes their time at DDB Caracas, where they worked together, and their subsequent move to Florida. After settling, the details of their career development became less clear, with no publicly detailed or verified information available.
Despite the lack of information, it is known that El Autobús founders came out better for it a decade later in Florida. Their agency, based in Miami, was doing well before it was recently acquired by Anchor Worldwide.
Before the acquisition, El Autobús had already made a name for itself in Caracas, where it thrived. In the early 2000s, Fonfriá and De Franca led creative departments at DDB and Ogilvy in Venezuela, demonstrating their versatility and talent in the industry.
Today, El Autobús continues to make an impact, now under the umbrella of Anchor Worldwide. The acquisition of the Miami-based agency is a testament to the hard work and success of Fonfriá and De Franca, two Venezuelan ad creatives who have overcome adversity to find success in a new land.
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