Instructions for Creating a Business Centered on Employee Well-being
In the past three months, Amanda Goetz, founder of House of Wise, has embarked on an extensive journey that was a significant aspect of her professional life. This travel was not limited to one city or location, with multiple flights taking her to various destinations.
This travel was a part of Goetz's duties as a founder, serving as an opportunity for work events, photoshoots, R&D, investor meetings, and personal growth. However, this journey also presented a mental health challenge.
In a recent article published as part of Adweek's Columnist Network series, Goetz shares insights from this experience. She discusses the unique opportunity for founders to center wellness when building their teams.
By aligning with the wellness tourism movement, founders can shape their team values, benefits, and work practices around wellness principles such as stress reduction, work-life balance, and mindful travel. The Wellness Tourism Association (WTA) serves as a hub for advocacy, education, collaboration, and community-building within wellness travel. Founders can engage with networks and educational programs to continuously integrate wellness trends and best practices into their teams.
Goetz emphasizes the importance of fostering a mission-driven culture, where wellness is viewed as a mission that attracts talent who prioritize well-being and purpose alongside career goals. This approach can enhance team cohesion and motivation, reflecting the WTA’s mission.
Additionally, founders can introduce holistic wellness initiatives, such as encouraging restorative travel experiences, mental health days, wellness retreats, or education on holistic well-being during travel. This proactive approach to wellness can position both teams and travel offerings as aligned with this expanding global trend toward well-being-focused travel.
With the wellness tourism sector projected to grow to $1.4 trillion by 2027, founders have an opportunity to innovate in the travel experience while creating a sustainable and supportive work environment that models this growth internally.
Goetz's journey serves as a testament to the importance of prioritizing wellness in team building, even amidst a busy travel schedule. Her article, part of Adweek's Columnist Network series, explores tactical thoughts and actions related to wellness in team building, offering valuable insights for founders in travel-centric businesses.
- Amanda Goetz, founder of House of Wise, acknowledges the mental health challenge that comes with a busy travel schedule and emphasizes the importance of integrating wellness principles, such as mental health days, wellness retreats, and holistic well-being education, into work practices, aligning with the growth of the wellness tourism sector projected to reach $1.4 trillion by 2027.
- In her article published as part of Adweek's Columnist Network series, Goetz highlights the opportunity for founders to center wellness when building their teams, advocating for a mission-driven culture that prioritizes well-being and purpose alongside career goals, and positions their teams and travel offerings as aligned with the expanding global trend toward well-being-focused travel, thereby fostering team cohesion and motivation.
