Julie Bowen teams up with Hyundai to advocate for teen road safety initiatives
Hyundai has unveiled a new social content series aimed at addressing common driving challenges faced by teenagers and their parents. The six-part series, created by INNOCEAN USA, will run across Hyundai's YouTube, Facebook, Instagram, and TikTok channels from Oct. 21- Nov. 15.
The series, titled "Teen Mode", uses humor to highlight common driving anxieties and outlines how Hyundai's standard vehicle safety features can help keep teens safe on the road. The series will be amplified in partnership with YouTube and Facebook via audience-targeted placements, and co-branded static and high-impact video media will run throughout The Wall Street Journal Digital network.
Actress Julie Bowen and her driving-age sons are part of the series, which tells the personal stories of three families from across the country and how Hyundai's standard safety and technology features help provide teens with more confidence and parents with a sense of control while they are on the road.
The series is available on Hyundai's custom content site with The Wall Street Journal, Miles That Define Us. Hyundai has also partnered with The Wall Street Journal for custom safety-focused video content, which will launch on Oct. 25.
Hyundai's standard safety features include Bluelink+ Notifications, Forward Collision-Avoidance Assist with Pedestrian Detection, Blind-Spot Collision-Avoidance Assist, Blind-Spot View Monitor, Lane Following Assist, Lane Keeping Assist, Driver Attention Warning, Rear Cross-Traffic Collision-Avoidance Assist, Surround View Monitor, Parking Collision-Avoidance Assist, and Remote Smart Parking Assist. The content also showcases how the Vehicle Safeguard Alert features available on the Hyundai Bluelink App, such as speed alert, curfew alert, and geo-fence alert, give parents of new drivers a sense of control and peace of mind.
The series promotes safe driving and tackles driving anxieties felt by both new drivers and their parents. The campaign comes at a time when the percentage of 16-year-olds with a driver's license has fallen from about 46% in 1983 to around 25% in recent years.
In addition to the series, Hyundai has partnered with Julie Bowen for a social content series on TikTok, Instagram, and YouTube during Teen Driver Safety Week. The campaign aims to show how the tech and safety features of Hyundai's vehicles can help empower both teens and their parents to feel more confident behind the wheel. The six-part series launched on Oct. 21 for Teen Driver Safety Week.
- The "Teen Mode" social content series, produced by INNOCEAN USA for Hyundai, uses humor to discuss the anxieties of driving while highlighting the importance of standard safety features in cars like Bluelink+ Notifications, Lane Following Assist, and Drive Attention Warning.
- The health-and-wellness aspect of this campaign is underscored by the partnership between Hyundai and actress Julie Bowen, who shares personal stories about navigating the challenges of teen driving with her sons, aligning the content with themes of fitness-and-exercise (driving) and lifestyle (safety).
- To address the decline in newly licensed teen drivers and promote healthier driving habits, Hyundai's collaborative effort with Julie Bowen includes a three-part social content series on TikTok, Instagram, and YouTube, focusing on the science behind their technology and safety features like speed alert, curfew alert, and geo-fence alert, all aimed at enhancing confidence and well-being for both new drivers and their parents.
