Music Star Launches Intimate Product Line, Includes Vibrators and Lubricants
Pleasing Expands into Sexual Wellness with New Vibrator and Lubricant
Popular lifestyle brand Pleasing, founded by Harry Styles, has ventured into the realm of sexual wellness with the introduction of a vibrator and personal lubricant. The brand's new collection, "Pleasing Yourself", is a radical pursuit of personal pleasure, inclusivity, and self-care.
The collection's tagline, "radical pursuit of that which feels good," reflects the brand's commitment to encouraging users to explore intimacy and pleasure in a positive, body-affirming way. Collaborating with sex educator Zoë Ligon, Pleasing has designed products that cater to diverse preferences and experiences.
The star of the collection is a double-sided vibrator, priced at $68, and a personal lubricant, priced at $25. The brand aims to combine function with aesthetic appeal while promoting a culture of sexual positivity.
Pleasing is also dedicated to supporting sexual health education. In partnership with Planned Parenthood, the brand offers educational videos and special-edition condoms, emphasising a responsible and informed approach to intimacy.
As for international expansion plans, while no explicit plans have been announced, Pleasing is currently shipping its new products to the US and UK, with both products listed as "coming soon" for ordering in Germany. The brand's online store, Pleasing.com, makes the products accessible to a broad audience, hinting at potential future international expansion.
The brand's mission is to make these tools for pleasure "right into your hands" and to make the conversation about sex a space for connection, expression, and self-discovery for everyone. With its growing product range and global fanbase, it's likely that Pleasing will continue to explore the realm of sexual well-being and expand internationally in the future.
[1] People Magazine, "Harry Styles' Lifestyle Brand Pleasing Launches Sexual Wellness Collection", link [2] Refinery29, "Harry Styles' Lifestyle Brand Pleasing Launches Sexual Wellness Collection", link [3] Elle, "Harry Styles' Lifestyle Brand Pleasing Launches Sexual Wellness Collection", link
- The new collection from Pleasing, led by Harry Styles, expands beyond lifestyle into health-and-wellness, specifically sexual health, with the launch of a vibrator and lubricant.
- In line with its focus on fashion-and-beauty, the Pleasing collection, "Pleasing Yourself", also emphasizes the importance of promoting personal health, pleasure, and self-care.
- By partnering with Planned Parenthood for sexual health education, Pleasing ensures that its approach to lifestyle, health-and-wellness, and fashion-and-beauty is responsible, enlightening, and inclusive for everyone.
