Online Shopping Peaks at Night: Discovering the 9 PM Rush of Online Purchases in Thailand
Thriving Health and Beauty Trends Dominate Online Shopping Across Thailand
Intriguing shopping habits have taken the internet by storm in Thailand: the nightly pre-bed purchase at 9 PM. This trend, fueled by the craving for some 'me-time' after a strenuous day, sees a spike in online retail activity, with health and beauty goods regularly gracing the top of every wish list.
Good health and radiant appearances aren't merely a concern for the young. Generations are embracing self-care with open arms.
Gen Z, those below the cusp of adulthood, are particularly devoted to skincare and cosmetics. They recognize the importance of investing in their skin today, ensuring their future appearance and well-being.
Meanwhile, the working-age bunch, aged 21 to 45, holds personal care and cosmetics in high regard. A striking 15% of this demographic also takes an interest in health supplements, showcasing a balanced approach to daily wellness.
Even the middle-aged, aged 46 to 55, remain steadfast in their love for skincare, particularly favoring derma skincare products. This trend demonstrates a broader societal shift: self-care is no longer a teenage fad, but a powerful trend transversing all age groups.
Leading brands that have earned their spots in the skincare, beauty, and health markets include L'Oréal, CeraVe, In2it, Eucerin, Anessa, and Watsons’ own-brand products.
Top-Selling Items: Sunscreen and Lipstick
When it comes to hot searches, sunscreen reigns supreme, underlining the widespread awareness among Thais of the crucial need for skin protection, regardless of the weather. Lipstick follows closely on its heels, garnering praise for its ability to instantly refresh one's look and adaptability for everyday wear. Products escorting health prevention and promotion are highly coveted as well.
The resurgence of COVID-19 has led households to keep these items well-stocked, providing peace of mind and embodying a sense of responsibility towards others.
The Golden Hour of Online Shopping
The most popular time for online shopping reaches its peak sharply at 9 PM. Known as the "shop before bed" trend, this evening shopping spree reflects the behavior of contemporary consumers, who use this quiet moment to unwind after work or daily chores, browse, and grab items at competitive prices. This time slot has become the undeniable golden hour for retail therapy.
Shopping Capital: Bangkok
Bangkok takes the lead as the shopping city champion, followed by Nonthaburi, Chiang Mai, and Khon Kaen. This geographical breakdown indicates that markets beyond the capital are experiencing impressive growth, rivaling the economic powerhouse in purchasing potential.
These trends paint a vivid picture of the modern Thai shopper. The driver of their decisions isn't just about attractive pricing or competitive promotions, but intentional choices that mirror their increased awareness of self, personal needs, and a steadfast dedication to self-care. As a result, health, beauty, and value for money have become central components of their exciting new lifestyle.
- TAGS
- Thailand
- Generation Z
- Consumer Behavior
- Self-Care
- Online Shopping
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