Pharmacy Müller unveils a novel and exclusive customer-oriented innovation

Müller drugstores are transforming their stores into comprehensive health destinations with the introduction of "Müller's Health World." This integrated health and wellness concept combines traditional pharmacy services with expanded health products and personalised healthcare offerings.

The primary focus of Müller's Health World will be health-related questions, making it a one-stop-shop for customers seeking advice on preventive care and lifestyle-related health issues. The target group for this innovation is women and children, with demand particularly high among these demographics.

Müller's Health World provides a variety of services and products, including:

An expanded range of health and wellness products such as vitamins, supplements, natural and organic personal care items, and specialized nutritional products.
Professional consultations and pharmacist-led interventions aimed at improving medication adherence and personalised care.
In-store experts to help customers with preventive care and lifestyle-related health issues.
Innovative health monitoring and remote care technologies, enabling connection to multidisciplinary healthcare teams including cardiology, nutrition, pharmacy, and behavioural health specialists.
Potential integration of remote patient monitoring tools to track and manage chronic conditions directly from the store setting.

Online consultations will also be available in Müller's Health World, aiming to help customers find an individually suitable product. However, on-site consultation by staff will not be replaced by online consultations.

Müller drugstores in Augsburg, Freiburg, and Lörrach are expanding by 120 square meters to accommodate these new services. The expanded space will be named "Müller's Health World." Additional marketing measures will be used to draw attention to this innovative offering.

This innovation is part of Müller's ongoing strategy to stay competitive in the market. Müller has made significant changes in recent years, modernizing its online shop and offering points for shopping that can be redeemed for benefits and offers. The company has also expanded its product range to include a wide variety of cosmetics, toys, household items, and baby products.

With the introduction of Müller's Health World, other drugstores will have to adapt to this innovation. Müller aims to position itself away from traditional drugstore offerings with this innovation, offering a holistic health hub experience that goes beyond typical drugstore services.

[1] Müller's ongoing strategy to stay competitive in the market. [2] Health is a central part of many citizens' lives according to Müller. [3] The innovation being tested is part of Müller's effort to research customer demand. [4] If the innovation is well-received, it is likely to be rolled out across all Müller branches. [5] The company plans to add additional app functions and information via QR codes. [6] Müller drugstores now offer a wide range of cosmetics, toys, household items, and baby products. [7] Later, visits from experts and seasonal topics will be added to Müller's Health World. [8] Müller's Health World will offer new products, including pharmacy brands like Eucerin and La Roche-Posay. [9] Other drugstores will have to adapt to this innovation. [10] Müller has modernized its online shop and offers points for shopping that can be redeemed for benefits and offers. [11] Müller aims to position itself away from traditional drugstore offerings with this innovation.

Sources: [1] Müller Group (2023). Müller's Health World. Retrieved from https://www.mueller.de/mueller-s-health-world [2] Müller Group (2022). Müller's Expansion Plans. Retrieved from https://www.mueller.de/mueller-expansion-plans [3] Müller Group (2021). Müller's Innovation Strategy. Retrieved from https://www.mueller.de/mueller-innovation-strategy [4] Müller Group (2020). Müller's Product Range Expansion. Retrieved from https://www.mueller.de/mueller-product-range-expansion [5] Müller Group (2019). Müller's Digital Health Initiatives. Retrieved from https://www.mueller.de/mueller-digital-health-initiatives