Ronnie Coleman's Signature Series Collaborates with HealthKart for Strategic Expansion in India
Ronnie Coleman Signature Series (RCSS), founded by the legendary 8-time Mr. Olympia champion, has entered into a strategic partnership with Bright Lifecare (HealthKart), India's largest nutrition platform. This partnership marks the official arrival of RCSS in the Indian subcontinent.
RCSS is globally recognized for its high-performance, no-compromise supplements designed for serious athletes. Fans will now have access to iconic RCSS supplements like Yeah Buddy, King Whey, and Pro-Antium through trusted channels.
The timing of the partnership is strategic, as Indian consumers are becoming more informed and demanding about supplement authenticity and efficacy. The partnership is a response to the problem of unauthentic, locally made fake supplements that plagues international and imported brands due to pricing gaps and the absence of local checks.
HealthKart's commitment to delivering unmatched speed and scale ensures true accessibility to genuine, high-quality RCSS products. This commitment is backed by HealthKart's integrated warehousing, multiple retail stores, strong e-commerce and quick commerce partnerships, and sales coverage across India, Nepal, Sri Lanka, and Bangladesh.
HealthKart's unmatched manufacturing infrastructure, retail, and e-commerce expertise will provide RCSS with a full-stack entry strategy backed by compliance, speed, and scale. HealthKart's multiple US FDA-registered manufacturing facilities, combined with its world-class in-house R&D and regulatory expertise, will enable RCSS to unlock true scale in the Indian subcontinent.
Ronnie Coleman himself has taken an equity stake in HealthKart, demonstrating a shared vision for the future of fitness in India and beyond. He stated that this partnership is the start of something legendary, as more and more people in the Indian subcontinent are taking up fitness seriously.
The partnership between RCSS and HealthKart is aimed at building a long-term and sustainable presence in the Indian market, ready for the next generation of fitness products. HealthKart's decade-long experience in building brands and marketing in the sector will be instrumental in scaling the RCSS product line in the Indian market.
The partnership is a major show of commitment to the Indian fitness market, signifying a convergence of two industry giants, one with a global legacy in elite sports nutrition and the other with a deep-rooted presence and trust across Indian health and wellness consumers.
The official India website for RCSS, ronniecoleman.net.in, will be going live soon. With this partnership, fitness enthusiasts in the Indian subcontinent can look forward to accessing high-quality, research-backed supplements from a globally respected brand.
