Strategies for Engaging Elderly Individuals in Popular News Narratives
In the ever-evolving landscape of modern America, several key trends are shaping the future, particularly for the growing older population.
Telemedicine, a revolutionary service that enables real-time interaction with doctors via the internet, is gaining significant traction. With a projected value of around $30 billion by 2025, telemedicine is poised to revolutionise healthcare delivery. However, it's worth noting that telemedicine is not under a specific federal statute, and the availability and coverage of these services vary from state to state.
The "baby boomer" generation, as they approach retirement age, is a significant factor in the growing older population in the U.S. This demographic shift is also influencing other sectors, such as entertainment. For instance, 33% of Netflix viewers are watching Netflix originals, with those aged 50 and up forming the top group.
The older population in the U.S. is not only growing but also becoming more diverse. According to the U.S. Census Bureau, 1 in 5 older Americans live in a rural area, and the majority are women and white. The increasing rate of older population growth is also contributing to a rise in employment among this demographic. In 2017, the Bureau of Labor Statistics reported that almost 40% of the older population were working or looking for employment, a figure expected to rise.
Economically, the U.S. Department of Commerce recently reported that although consumer spending is growing, business investment has declined. In an attempt to boost the economy, President Trump believes that lowering interest rates will stimulate consumer spending. On October 30, 2019, the Federal Reserve announced a cut in interest rates by a quarter point, which can result in cheaper loans for mortgage, car, credit card, and other payments.
In terms of entertainment and information consumption, the median age of major broadcast network show viewers was nearly 54, according to a report by The Washington Post. Interestingly, AARP recommends switching from cable or satellite to cheaper streaming alternatives, a trend that aligns with the increased use of streaming services among seniors. As of the most recent data, approximately 60% of seniors in the United States use streaming services like Netflix.
The rise of e-commerce is also evident, particularly in the food delivery sector. DoorDash is responsible for 35% of virtual food sales and is available in 4,000 towns. Moreover, stores such as Whole Foods, Target, WalMart, Sprouts, and Stater Brothers deliver products, mainly through Instacart.
Lastly, it's worth mentioning that some video games may help delay the onset of neurological degenerative diseases, such as Alzheimer's and dementia, according to an NBC report. This suggests a potential role for technology in combating health challenges faced by the older population.
In conclusion, the older population in the U.S. is growing, becoming more diverse, and increasingly engaged in the digital world. The economy, healthcare, entertainment, and e-commerce sectors are all adapting to cater to this demographic, creating a future that is both challenging and exciting.
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