Strategies for Minimizing Grocery Expenses for Retirees
In an initiative aimed at helping elderly people reduce their everyday expenses, especially in the food products category, Pyaterochka stores are offering a 15% discount to pensioners using the MIR payment system. This campaign will run from September 1 to November 30, 2025, in all regions where the chain operates.
According to Andrei Egorov, Director of Strategic Marketing of the Pyaterochka retail chain, the total discount offered during this campaign is expected to exceed 1 billion rubles. This discount applies to the entire grocery bill at Pyaterochka stores, making it a significant saving for many pensioners.
To receive the discount, pensioners must present their pension ID or any document confirming their pensioner status, along with their activated X5 Club loyalty card at checkout. The full rules of the campaign, including who can participate, store addresses, and the campaign's duration and time, are available on the vamprivet.ru website.
Maria Tochilova, Director of the Department of Product and Technological Services of the MIR payment system, emphasised the importance of this initiative. She stated that it would help elderly people save money, particularly in the food products category.
In addition to the discount, Pyaterochka encourages pensioners to shop smartly. This includes planning ahead, avoiding overspending, choosing affordable yet nutritious products, and taking advantage of discounts and special offers. For instance, buying a whole chicken, cutting it up, and freezing some of the meat is cheaper than buying chicken fillets.
Moreover, many supermarket chains have their own store brands that are cheaper. Canned sardines or mackerel, for example, have just as many beneficial microelements as expensive red fish but at a lower price. It's also worth paying attention to the volume when buying products with a long shelf life (pasta, cereals, sugar). Larger packages are usually cheaper.
Pyaterochka also recommends consuming 200-300 grams of vegetables and fruits daily. Some vegetables can be frozen, such as tomatoes, grated carrots, beans, cauliflower, and peppers, for later use. This not only helps in meal planning but also ensures a balanced diet.
It's important to note that the discount offered by Pyaterochka does not apply to alcoholic beverages, tobacco, tobacco products or nicotine-containing products, marked-up goods, lottery tickets, goods participating in promotional actions, socially significant goods, and goods under the "Krasnaya Cena" brand.
This is not the first time Pyaterochka and MIR have collaborated on such a campaign. In 2023, a similar campaign was conducted, with over 12 million people participating. The initiative was successful in helping many pensioners save money and maintain a balanced diet.
In the fall, prices on some vegetables and fruits decrease, and fresh produce arrives at store shelves. Taking advantage of these seasonal discounts, along with the 15% discount offered by Pyaterochka, can help pensioners save even more money without compromising on a balanced diet.
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